Communicating about travel, especially international travel in a COVID environment, presents a unique challenge. You may be wondering when is the right time to start communicating about international travel and how to maximize the communication opportunity while continuing to promote safe practices. As travel itself slowly rebounds, travel planning continues. Now is the time to educate your customers about the need for adequate travel medical insurance when they do eventually return to travel.
Travel illustrationOur research shows that prior to the pandemic, 43% of travelers did not make sure that they had the proper medical coverage for traveling abroad. And 16% of those assumed that their domestic medical plan would cover them. What’s more, 65% are now more concerned about getting sick while traveling abroad.1 This signals an opportunity to educate consumers on how to properly prepare for international travel.
As you plan your communications for the rest of the year, consider that consumers are looking for guidance on how to stay safe and protected.
1Source: GeoBlue research, Benenson Strategy Group, December 2020
Download the Short-Term Travel Campaign Guide
Travel guide illustrationWe believe that now is a good time to start messaging about international travel preparedness, since international travel is expected to increase during the spring and summer months as vaccines become more widely available. To assist you, GeoBlue has created a short-term travel campaign guide that provides you with ready-to-use content for your customer communications, including articles for e-newsletters, social content and blogs.
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